Thursday, August 16

Odex

Was reading the newspaper the other day and realised that this "unknown" anime local distributor company called "Odex" is sueing people for downloading of popular animes they "represented".

Who is Odex?
According to wikipedia, Odex is a Singaporean company that licenses and releases anime for local and regional (South East Asian) consumption.

Firstly, why i decided to so call flame this company. Well they started to sue people that downloaded those anime they represented. They had gone to the legal system to demand the 3 major ISP in Singapore to reveal informations of the accused downloaders. After they got the informations, they sent out a letter demanding a promise not to download anymore anime and a $3,000 to $5,000 fine. If not, they will pursue legal actions against the accused.

Odex is really fucked up in my opinion. A search on google reveal that their official website is "Under Construction". Secondly, they did not do any advertising for their products. Most only knew about the anime when they saw it on sale at Laserflair or TS. Thirdly, they did not made an effort to get close to the fans by organising events such as the Comic-con or something similar to Cosfest where they let fans cosplay their favourite characters as well as publicising their latest release. In this note, most people i read on various forums such as my own Keeptouch, HWZ etc did not even know who is Odex. I myself bought some animes from them without knowing them as well. I will say their quality of anime really sucks to the core. Blurry image and ugly font for the subtitles. Somemore there are rumours that they used subtitles from Hong Kong or Taiwan and directly translated the chinese words to english.

The prices of Odex anime are claimed to be generally cheaper then compared to their American or Japanese counterparts. However, while American/Japanese DVDs usually contain extra secrets, Odex VCDs/DVDs are merely barebones, containing no additional stuff. Supposedly, this allows Odex to lower the price of their anime and make it affordable for the consumers. However, this is not the case. A box of 12-13 Episode CD's of VCD quality cost SGD$29.90(USD$19.70), while those of the DVD quality cost SGD$39.90(USD$26.30). They claimed that these are "cheap", oh please stop what you are thinking and reflect on your release.

With this, Odex please reflect on your policy before you are doomed forever. There are still time to stop what you are doing.